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UgandaCoffee Federation
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coffeebeans aregrownand
produced. Coffee tourism
canalso focus ondelivery
of information and education
about coffee – for example,
information about how
coffee growing is carried
out, who is growingcoffee
and its importance to
farmers and the process
that makes a coffee bean
a finishedcoffee product
ready to be consumed.
Foreign anddomestic tourists
should experience the
process of making coffeeand
be able to test the flavor of the
local product. And our story of
coffeehas potential to attract
millions tourists inUganda.
Re-imagine coffee
leadership:
It is critical that
this sector builds platform
that facilitate emergence
of leaders that will take
coffee to a new horizon.
Such leadershipmust
centralizewomen and youth
in its ranks. Importantly, the
leadershipmust be capable
of transforming attitudes and
behaviors into life styles and
communities that focus on
hardwork, enterpriseand
getting things done.We
cannot have leadersmostly
lamenting and complaining
about challengeswe face
in coffee sector.We need
leaderswith a sacredheart-
whoguidedby values of
equity and fairness- lead, take
actionandget things done.
Now lets look into our hearts
and locatewhereweare in
this area of leadership – for
weareall leaders operatingat
different levels.
At the end, we shall
individually and
collectively turn the
coffee story into
rewards that shall
quickenUganda’s
progress to total
transformation. Lets
goplant coffee.
I thank you somuch.
...when this
coffee is
processed in the
UnitedKingdom
it is resold to us
at US $15per
kilogram....
