45
13/14
D
uring the year, CBI, a Netherland based Centre for the
Promotion of Imports from developing countries signed
partneredwith different Business ServiceOrganisations
and Producer organisations in Uganda and Kenya with the
aim of improving export competitiveness by increasing export
market andexport promotion focusingmainlyon theSpecialty
coffees and coffee fromUganda andKenya respectively.
The Companies from Uganda included: UCDA, Uganda
Coffee Federation, Uganda Coffee Farmers Alliance,
NUCAFE, Africa Coffee Academy, Kampala Domestic
Stores, Savannah Commodities, Star Cafe, Kibinge Farmers,
Bukonzo joint, Coffee A Cup, Banyankole Kweterana Coop,
KatukaDevelopment Trust, AnkoleCoffeeProducers, andNile
HighlandCoffee.
CBIPARTNERSWITH
UGANDACOFFEESECTOR
PLAYERS
In May 2014, CBI organised an Export Marketing and
Management seminar, called the EXPRO training that took
place in theHague, Netherlands. It was aimed at familiarising
participants (within its programme) with the Europeanmarket
and equip them with the dynamics anf practical skills on
export marketing, export management and promotion in the
coffee and tea sector inEurope.
Theprogramme includedhandson training inSpecialtyCoffee
Export Marketing plan and Export Marketing Plan, individual
counselling and assistance by CBI experts and interfacewith
different specialty coffee buyers. It also included excursions
to the Netherlands Port of Vlissingen, Coffee roasters,
warehouses and tasting some coffees from Uganda among
others.
More inpictures.
